Mitsubishi Motors Corp. (TYO:7211) aims to attract 50 percent of sales for its new Eclipse Cross compact SUV from customers who are new to the Mitsubishi Motors brand, according to the marketing plan for the model to be launched this fiscal year. The plan will target minivan replacement demand among consumers in their late 40s...
Mitsubishi Motors
Nissan Aims for $6B Value From Three-Company Alliance
Nissan Motor Co. Ltd. (TYO:7201) Chairman Carlos Ghosn announced at the company’s June 27 ordinary general meeting of shareholders that, with the addition of Mitsubishi Motors Corp. (TYO:7211) to the Alliance between Nissan and Renault SA, the three companies will share 70 percent of their platforms by 2020. Ghosn said that the Alliance will allow...
Nissan, Mitsubishi Motors Team up for Financial Services Partnership
Nissan Motor Co. Ltd. (TYO:7201) and Mitsubishi Motors Corp. (TYO:7211) announced on June 5 that they are launching a sales finance operation under the Mitsubishi brand across Australia, New Zealand and Canada. Nissan’s local financing arms will develop and provide wholesale and retail financing services. The new newly established services are directed toward retail customers,...
Nissan Targets 16.5 Trillion Yen in Sales Under New Business Plan
Nissan Motor Co. Ltd. (TYO:7201) announced on May 11 its new medium-term business plan, which is to run through to fiscal 2022. Based around steady growth and development, the plan seeks in even a harsh economic climate to maintain the automaker’s operating profit margin at 8 percent. While doing so, the company aims to increase...
Mitsubishi Motors Starts up Production in Indonesia
Mitsubishi Motors Corp. (TYO:7211) held an inauguration on April 25 for a new Indonesian manufacturing plant with an annual production capacity of 160,000 units. Production of the company’s Pajero Sports SUV is already underway, and is planned to be extended in September by an all-new seven-seater multipurpose vehicle and the Colt L300 light commercial vehicle....
Nissan Indonesia Taps Eiichi Koito of Mitsubishi Motors as New President Director
Nissan Motor Co. Ltd. (TYO:7201) announced on March 24 that Eiichi Koito from Mitsubishi Motors Corp. (TYO:7211) will become the new president director of PT Nissan Motor Indonesia, effective April 1. Ever since acquiring a controlling stake in Mitsubishi Motors, Nissan has dispatched several corporate officers to Mitsubishi Motors. However, Koito’s appointment as president director...
Mitsubishi Motors Moves to Accelerate Personnel Exchanges With Nissan
Mitsubishi Motors Corp. (TYO:7211) will be stepping up personnel exchanges with Nissan Motor Co. Ltd. (TYO:7201). Starting in April, each automaker will send around 10 people from their respective development, purchasing, production and sales divisions to the corresponding operations of the other company. Now in line with the progress of their alliance, the two companies...
Mitsubishi Begins Philippine Production of the Mirage G4
Mitsubishi Motors Corp. (TYO:7211) announced on Feb. 17 that it has started Philippine production of the Mirage G4. The small-size sedan is the first model to go into production under the Philippine government’s Comprehensive Automotive Resurgence Strategy (CARS) Program. The Mirage G4 will be followed into production by the standard Mirage in May this year....
Mitsubishi Motors Announces Plans for Corporate Structure Overhaul
Mitsubishi Motors Corp. (TYO:7211) announced on Dec. 14 that a massive overhaul of the automaker’s organization will come into effect on Jan. 1, 2017. The company intends to facilitate smooth communication and speed up decision-making by flattening its pyramid-shaped organization and simplifying hierarchies. The company will eliminate the present structure of 21 departments and reorganize...
